Apple Chairman’ Statement and Reflective Writing Essay

Apple Inc. is a multiplier company. The California Corporation founded in 1977. Its wholly-owned subsidiaries designs, manufactures and markets personal computers, mobile communication and media equipment, and other internet applications, it provides the products to the different type of customers. The company gives the strategy is free, The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products. The customer could through App store and iBook store to discover and download official software and third-party applications and books. The Company manages its business primarily on a geographic basis. The Company’s reportable operating main segments include in the Americas, Europe, Japan, Asia-Pacific and Retail. The Retail segment operates Apple-owned retail stores in the U.S. and in international markets. Each operating segment provides similar hardware and software products and similar services to customer. It unified the global organization. The company offers all kinds of products. Firstly, the Mac hardware products included desktop and portable computers. For instance, there are iMac, Mac Book, Mac Book Pro and Mac Book Air. Secondly, there are some small size products included iPhone, iPad, iPod, Apple TV. Thirdly, the Company provides software products and computer technologies. The operating system software has Mac OS X and iOS system. The application software has iLife and iWork system. And there is other application software. Fourthly, Apple Care offers a range of support options for the Company’s customers. Such as the Apple Care Protection Plan is a fee-based service. The Company used all kinds of direct and indirect distribution channels, such as its retail stores, online stores, and direct sales force, and third-party cellular network carriers, wholesalers, retailers, and value-added resellers. The Company believes providing direct contact with its aim customers is an  useful way to show the benefit of its products. The Company sources components from a number of suppliers and manufacturing vendors. In the company competition, the Company’s ability to compete successfully is rely on its ability. The Company continues to develop new products and technologies and to improve existing products that extend the range of its product and intellectual property. The company faced some competition, there are prodigious pressures. Therefore, it needs to improve the quality of products, in the market, research and development new technology in main status. The company is focused on extend on market opportunities. Because of seasonal demand of consumer markets related to the holiday season and the beginning of the school year, it increased net sales. The Company’s operations and performance depend significantly on worldwide economic conditions. Some economic factors could affect demand for the Company’s products and services and the Company’s financial condition and operating results. The following graph shows a five-year comparison of cumulative total shareholder return, calculated on a dividend reinvested basis, and financial statement. We could found that the Apple Inc is a rise trend. Section 2: Reflective writing 1. Description Scanning the Apple Annual Report is organised into sections under the headings. I need to write an executive summary about the annual report. There are 21 headings in the first 26 pages of the annual report. For the short executive summary, it is too much to cover all of them. Therefore, I suppose. Those similar headings, we could join them together to make a single new heading. Finally, the left headings we chosen is 8. I would through those headings to complete the draft executive summary. 2. Feelings I am so interested in the Apple Company. I need to read the Annual Report,  and I need to have a general idea to write the executive summary. Since the Apple Company’s products are very popular in the world. There are many fans for Apple’s products. I want to know more information about the Apple Company. Consequently, when I finished the draft, I could get more detailed information. For instance, the Application Software, products and services. After the draft had completed, I had discussed with my partner. After exchange our ideas I find that we have different views towards the apple product, such as I inclined to choose apple product when buying certain kind of products because I like the apple company than thinking too much about the performance of it, my partner will compare three of more choices and then make decision which best meet his needs though she also like the apple product. I am more a fan than customer to apple product. Think that everyone read the annual report; there are different ideas about it. We could learn from each other. 3. Evaluation I enjoyed about writing the executive summary. Because of this documentation, I was interested in the Apple Company. Though, this summary is very short. I could learn from the management and market strategy. In order to have the market position, it needs to show some special and different facilities. When I read others’ draft and others read my draft. There is a process of mutual learning. We could exchange ideas. From reading the annual report and learnt from others draft; I could draw advantage and improve shortage. It could help me to finish the final version of an Executive Summary. 4. Analysis The draft is general summary about Apple Company’s annual report. Based on each heading, analyzing each part of the report, and I need to write the general idea. I think that writing the summary is a good way to analyze the report. If I have another similar work, I will use same way to analyze it. Every report has many parts. So I need to organize my time when I was working practices and organization. I think that we could analyze the producer, audience and text of the report. Then, I could clearly get the general idea of an article. 5. Conclusion All in all, I think that writing an executive summary need have means of each  part, and give the precise summarization of the annual report. If I have works need to do the next time, I could use the same way as by going through the headings to write the summary. I think the best side is 8 new headings; it narrows the scope of the annual report. We could clearly summarize the report. However, there still down side of doing the work like this . I might ignore some of the important information. From that decreased headings. Section 3: Final version of an Executive Summary Apple Inc. is a multiplier company which founded in 1977. Its wholly-owned subsidiaries designs, manufactures and markets personal computers, mobile communication and media equipment, and other internet applications. The Company’s business strategy is its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products. The customer could use App store and iBook store to discover and download official software and third-party applications and books. The Company manages its business primarily on a geographic basis. Each operating segment provides similar hardware and software products and similar services to customer. The company offers many kinds of products. Firstly, the Mac hardware products include desktop and portable computers. There are iMac, Mac Book, Mac Book Pro and Mac Book Air. Secondly, there are some small size products included iPhone, iPad, iPod, Apple TV. Thirdly, the Company provides software products and computer technologies. The operating system software has Mac OS X and iOS system. The application software has iLife and iWork system. Fourthly, Apple Care offers a range of support options for the Company’s customers. Such as the Apple Care Protection Plan is a fee based service. The Company used all kinds of direct and indirect distribution channels. They believe that providing direct contact with its aim customers is a useful way to show their benefit of its products. In the company competition, the Company’s ability to compete successfully is relying on its ability. The Company continues to develop new products and technologies and to improve existing products which extend the range of its product and intellectual property. The company is focused on extend on market opportunities. Because of seasonal demand of consumer markets related to the holiday season and the beginning of the school year, it increased net sales. The Company’s operations and performance depend significantly on worldwide economic conditions. It also provided graph shows the a five-year comparison of cumulative total shareholder return, calculated on a dividend reinvested basis, for the Company, the S&P 500 Composite Index, the S&P Computer Hardware Index, and the Dow Jones U.S.